(Image Cred: https://www.facebook.com/CoronaCanada)
Day of the Dead takes place November 1st to 2nd, Corona is celebrating with three special edition, collectible tall boy cans. Corona is know for their great beer and their slogan “Live Mas Fina” or “Live The Good Life”. This is an extention of the campaign (which was launched in March).
(Image Cred: https://www.facebook.com/CoronaCanada)
The concept and design for the Special Edition Cans was created by Zulu Alpha Kilo, they feature traditional Mexican skull artwork. Each design in the series represents a meaningful way of living, with themes such as love, adventure and thoughtfulness.
Despite the melancholy name, Day of the Dead is actually a salute to life, said Shane Ogilvie, executive creative director at Zulu.
Watch the deisgning of Corona’s Limited Edition Day of the Dead posters on YouTube – CLICK HERE
(“He who lives with hope dies happy.” – Image Cred: https://www.facebook.com/CoronaCanada)
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By: Gosia Mrugala
Connect with Gosia on Twitter – @GosiaMrugala
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