(photo cred: www.madonnarama.com)
Madonna is set to open her chain of gyms in Toronto this fall. Named after her 2008 album, Hard Candy is designed to bring all aspects of Madonna’s health regime to the public. Hard Candy will be a 24 hour gym opening in College Park.
After first opening the the USA in 2010, Hard Candy has now spanned the world with locations from Mexico to Russia, Australia to Italy. The Toronto location will mark the first expansion into Canada with the potential of more in the future. While the Toronto website is not up and running fully, people who know what Hard Candy is all about are excited to see this new style of work-out enter the Canadian market.
(photo cred: http://blogs.timeslive.co.za/)
Focusing on many aspects of fitness, Hard Candy and Madonna like the idea of a fun, dance based fitness program. According to the website, “Madonna believes in using your own body – dance, functional training, mind, body and spirituality – to be healthy, fit and yes…..hard. And that’s just how Hard Candy classes are designed for our members.” A very lengthy and well rounded mantra for the new age gym.
So what do members get with their membership? Not only will they have access to all the different work-out programs offered, but they will also have the ability to purchase Madonna’s line of personal work-out DVD’s done with her own personal trainer. While membership prices are not readily available online, the average price is approximately $285 + administrative costs per year for a regular membership with an opportunity to purchase executive memberships which will allow further perks to the members.
While Hard Candy doesn’t promise to make everyone look like Madonna, it does promise to give you the tools and stepping stones in the right direction.
By: Mike Chantler
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